Campaign Manager, Performance Marketing (iga)

Universal Music Group

Santa Monica, California, US
Base: $70,304 - $100,000; bonus/equity: not specif...
On-site
Paid media execution and optimization
Full-funnel campaign management
Meta, google, tiktok advertising
Universal Music Group is seeking a Campaign Manager for Performance Marketing to execute and optimize paid media campaigns for its D2C roster. The ideal candidate should have a strong background in digital advertising, particularly on social platforms, and thrive in a dynamic environment

Job Summary

  • Execute and optimize always-on paid media for IGA’s frontline D2C roster, splitting time across media planning, execution, optimization, and reporting.
  • Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns aligned with the label’s D2C calendar and business priorities.
  • Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement, working collaboratively with a cross-functional team.

Matching Summary

Match Score: 85

Universal Music Group is seeking a Campaign Manager for Performance Marketing to execute and optimize paid media campaigns for its D2C roster. The ideal candidate should have a strong background in digital advertising, particularly on social platforms, and thrive in a dynamic environment.

Salary

Base: $70,304 - $100,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, fertility coverage, wellbeing reimbursements, student loan repayment, tuition reimbursement, 401(k), flexible PTO, winter break, company holidays, summer Fridays, parental leave

Skills & Requirements

Must-have

  • Paid media execution and optimization
  • Full-funnel campaign management
  • Meta, Google, TikTok advertising
  • A/B testing for creative and audience
  • Data analysis and actionable insights

Nice-to-have

  • Customer data platform experience
  • Passion for music and fandoms
  • Entrepreneurial mindset
  • Comfort in dynamic environments

Key Requirements

  • 1+ year of paid media experience
  • Experience with Meta, Google AdWords, TikTok, X, Snapchat
  • Understanding of Google Merchant Center, GTM, Facebook Catalog Manager
  • Bachelor's degree in marketing or related field preferred

Work Rights

Not specified

Tailored Resume

Cover Letter