Go-to-market Strategy Manager - Credit Card

U.S. Bank

Base: $133,365.00 - $156,900.00; bonus/equity: not...
Hybrid
Credit card business strategy
Multi-channel marketing programs
Client engagement and growth
Leads the go-to-market strategy for the Elan Financial Services Credit Card business, delivering customer-centric, multi-channel marketing programs that drive client engagement, customer growth, and new account acquisition

Job Summary

  • Leads the go-to-market strategy for the Elan Financial Services Credit Card business, delivering customer-centric, multi-channel marketing programs that drive client engagement, customer growth, and new account acquisition.
  • Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution.
  • The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Matching Summary

Leads the go-to-market strategy for the Elan Financial Services Credit Card business, delivering customer-centric, multi-channel marketing programs that drive client engagement, customer growth, and new account acquisition.

Salary

Base: $133,365.00 - $156,900.00; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Credit Card business strategy
  • multi-channel marketing programs
  • client engagement and growth
  • marketing effectiveness measurement
  • segment-specific strategies
  • collaboration with partners

Nice-to-have

  • advanced knowledge of banking operations
  • strong organizational skills
  • agility in thinking and delivery
  • independent project management

Key Requirements

  • Bachelor's degree or equivalent work experience
  • 10+ years of marketing and marketing strategy experience
  • MBA or equivalent markers of high achievement are a plus

Work Rights

Not specified

Tailored Resume

Cover Letter