Gtmc-omnichannel Campaign Capabilities Lead-shanghai

Sanofi UK

Shanghai, China
Omnichannel customer engagement strategy
Campaign-driven omnichannel journeys
Digital platforms business ownership
The Omnichannel Campaign Capabilities Lead will be accountable to develop and enable standards for development and execution of best-in-class Campaign-driven Omnichannel Customer Engagement journeys, orchestrating across channels and content

Job Summary

  • The Omnichannel Campaign Capabilities Lead will be accountable to develop and enable standards for development and execution of best-in-class Campaign-driven Omnichannel Customer Engagement journeys, orchestrating across channels and content.
  • This role includes the Business Ownership of corresponding digital platforms to ensure enhanced customer engagement and alignment with business goals.
  • Sanofi is an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders.

Matching Summary

The Omnichannel Campaign Capabilities Lead will be accountable to develop and enable standards for development and execution of best-in-class Campaign-driven Omnichannel Customer Engagement journeys, orchestrating across channels and content.

Skills & Requirements

Must-have

  • Omnichannel customer engagement strategy
  • Campaign-driven omnichannel journeys
  • Digital platforms business ownership
  • Cross-channel orchestration
  • Content activation

Nice-to-have

  • Agile and customer-oriented
  • Growth mindset
  • Strong relationship builder
  • Pragmatic and value-add approach

Key Requirements

  • 12+ years Pharma Commercial Operations
  • 3+ years Multichannel/Omnichannel experience
  • 3+ years People management experience
  • Omnichannel/Digital Marketing expertise
  • In-depth understanding of pharmaceutical industry

Work Rights

Not specified

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