Base: $196,300 - $249,000; bonus/equity: not speci...
On-site
7+ years marketing experience
Gtm ownership for technical products
Ai-native workflow proficiency
This role involves defining the category and building the market for Novus, Pendo's new product designed to help teams understand their AI-native software
Job Summary
This role involves defining the category and building the market for Novus, Pendo's new product designed to help teams understand their AI-native software.
The successful candidate will own the end-to-end GTM plan, including audience targeting, channel strategy, and driving early access signups and conversion.
Candidates must be AI-pilled, using tools like Claude or ChatGPT as a primary method to move faster and generate ideas.
Matching Summary
This role involves defining the category and building the market for Novus, Pendo's new product designed to help teams understand their AI-native software.
Salary
Base: $196,300 - $249,000; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
7+ years marketing experience
GTM ownership for technical products
AI-native workflow proficiency
Developer community engagement
PLG motion experience
Nice-to-have
Experience with product analytics tools
Open source or dev tool background
Strong narrative and storytelling skills
Bias toward action and iteration
Ability to influence without authority
Key Requirements
7+ years of marketing experience
2-3 years owning GTM for developer-facing platforms
Hands-on understanding of codebases and deploy cycles