Marketing And Digital Specialist

Mercy Health

Richmond, Victoria, Australia
Base: $110,000 + super; bonus/equity: not specifie...
Hybrid
4-7 years digital marketing experience
Hands-on paid media campaign management
Ga4 and tag manager proficiency
Mercy Health is seeking a Marketing and Digital Specialist to drive digital marketing initiatives for their aged care services. The role combines hands-on execution and strategic planning to enhance brand visibility and engagement while aligning with organizational goals

Job Summary

  • The role is responsible for planning, delivering, and optimizing high-performing digital marketing that drives growth across priority aged care services.
  • Candidates must demonstrate a strong performance mindset with a focus on lead quality, enquiry generation, and brand visibility.
  • All digital delivery must be compliant, accessible, person-centred, and reflective of the dignity and needs of older Australians and their families.

Matching Summary

Match Score: 85

Mercy Health is seeking a Marketing and Digital Specialist to drive digital marketing initiatives for their aged care services. The role combines hands-on execution and strategic planning to enhance brand visibility and engagement while aligning with organizational goals.

Salary

Base: $110,000 plus super; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 4-7 years digital marketing experience
  • Hands-on paid media campaign management
  • GA4 and Tag Manager proficiency
  • Google Ads and Meta Ads expertise
  • MS Dynamics CRM system knowledge
  • Conversion rate optimization skills

Nice-to-have

  • Resilient and compassionate mindset
  • Strong stakeholder engagement skills
  • Agency collaboration experience
  • Person-centred digital approach
  • Accessibility compliance knowledge

Key Requirements

  • 4-7 years experience in digital marketing
  • Proven hands-on execution across web, SEO/SEM, content, and social
  • Strong data interpretation and reporting capabilities

Work Rights

Not specified

Tailored Resume

Cover Letter