The Marketing Director is responsible for directing the facility’s public relations and marketing programs to maintain and increase census while providing accurate community information
Job Summary
The Marketing Director is responsible for directing the facility’s public relations and marketing programs to maintain and increase census while providing accurate community information.
This role involves developing policies, managing communications, liaising with families and community leaders, and ensuring confidentiality of resident information.
The position requires collaboration with multiple departments, participation in community and civic groups, and oversight of marketing-related training and emergency communications.
Matching Summary
The Marketing Director is responsible for directing the facility’s public relations and marketing programs to maintain and increase census while providing accurate community information.
Skills & Requirements
Must-have
public relations and marketing programs
policy and procedure development
community and media liaison
customer satisfaction survey tracking
internal communications management
confidentiality of resident information
Nice-to-have
creative support for resident programs
participation in community service groups
emergency public relations management
supervisory responsibilities
budget preparation and resource allocation
interdepartmental collaboration
Key Requirements
Bachelor’s Degree or equivalent experience
Five years marketing/public relations healthcare experience