Senior Brand Manager

KraftHeinz

Auckland, New Zealand
Competitive base salary; industry leading variable...
Hybrid
5+ years marketing experience
Strategic brand plan development
Integrated marketing campaign execution
This role involves owning the development of strategic brand plans for Pet & Powdered beverage categories to drive long-term sustainable growth in New Zealand

Job Summary

  • This role involves owning the development of strategic brand plans for Pet & Powdered beverage categories to drive long-term sustainable growth in New Zealand.
  • The successful candidate will lead cross-functional NPD initiatives from ideation through commercialisation while managing monthly P&L oversight and marketing budget optimisation.
  • Kraft Heinz offers a competitive base salary with industry-leading variable compensation tied to performance, along with hybrid working flexibility and extensive leave options.

Matching Summary

This role involves owning the development of strategic brand plans for Pet & Powdered beverage categories to drive long-term sustainable growth in New Zealand.

Salary

Competitive base salary; Industry leading variable compensation tied to company and individual performance; Purchased leave, volunteer leave, LiveWell leave programs

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • Strategic brand plan development
  • Integrated marketing campaign execution
  • NPD project management
  • P&L and budget management
  • Data analysis and insights

Nice-to-have

  • Sales experience in FMCG
  • Strong presentation skills
  • Cross-functional leadership
  • Agency management experience
  • Retail range review expertise

Key Requirements

  • Bachelor degree in business or related field
  • Minimum 5 years in marketing experience
  • Understanding of marketing processes and systems

Work Rights

Not specified

Tailored Resume

Cover Letter