The Content Optimization Specialist drives performance insights and content optimization for ASO Douyin livestream and short-form video initiatives
Job Summary
The Content Optimization Specialist drives performance insights and content optimization for ASO Douyin livestream and short-form video initiatives.
This role focuses on improving content effectiveness, discoverability, and audience engagement through data-driven analysis and a strong understanding of Douyin platform dynamics.
Working closely with Content Strategists and cross-functional partners, the specialist translates performance data into actionable recommendations to refine storytelling and programming strategies.
Matching Summary
The Content Optimization Specialist drives performance insights and content optimization for ASO Douyin livestream and short-form video initiatives.
Skills & Requirements
Must-have
4-7 years content analytics experience
Strong understanding of Douyin traffic mechanics
Proficiency in Numbers, Excel, and BI tools
Mandarin and English fluency required
Nice-to-have
Deep understanding of China's digital ecosystem
Ability to balance analytical rigor with creative sensitivity
Experience working across brand agencies and platforms
Key Requirements
4–7 years in content analytics or social media performance analysis