Brand Leader Respiratory

AstraZeneca

Brand strategy and annual marketing plans
Cross-functional brand building process
Interpret market data and uncover growth opportunities
This position is accountable for all marketing activities for the assigned respiratory brand, ensuring that scientific innovation translates into real-world value for patients, healthcare professionals and the wider healthcare ecosystem

Job Summary

  • This position is accountable for all marketing activities for the assigned respiratory brand, ensuring that scientific innovation translates into real-world value for patients, healthcare professionals and the wider healthcare ecosystem.
  • AstraZeneca offers an environment where scientific depth meets commercial excellence, with a strong focus on improving outcomes across the entire patient journey.
  • Collaboration across diverse teams fuels new ideas, while a clear patient-centric purpose keeps everyone focused on what matters most: bending the curve on mortality and shaping the future of respiratory care.

Matching Summary

This position is accountable for all marketing activities for the assigned respiratory brand, ensuring that scientific innovation translates into real-world value for patients, healthcare professionals and the wider healthcare ecosystem.

Skills & Requirements

Must-have

  • brand strategy and annual marketing plans
  • cross-functional Brand Building process
  • interpret market data and uncover growth opportunities
  • deliver promotional campaigns and advertising activities
  • engage with Key External Experts
  • proficiency in English and Italian

Nice-to-have

  • complex healthcare ecosystems
  • respiratory disease management
  • omnichannel customer engagement strategies
  • collaborating with global or regional brand teams
  • Italian market access dynamics

Key Requirements

  • At least 4 years of marketing experience
  • Experience in launching products
  • Business or Scientific Degree
  • Experience in healthcare or biopharma industry
  • Experience in the respiratory therapeutic area

Work Rights

Not specified

Tailored Resume

Cover Letter