Head - Personal Financial Services (dealer & Segment Development)

Hong Leong Bank

Not specified, Malaysia
Product marketing and acquisition programs
Sales operational objectives
Campaign performance monitoring and analysis
Represents the Bank in external engagement to seek opportunities and intelligence in creating competitive edge for Auto Loan

Job Summary

  • Represents the Bank in external engagement to seek opportunities and intelligence in creating competitive edge for Auto Loan.
  • Lead development of innovative, relevant and cost-efficient below-the-line product marketing and acquisition programs.
  • Monitor and analyze pre and post campaign performance to ensure results are on track and if not, to identify the problems / issues and recommend solutions to rectify them.

Matching Summary

Represents the Bank in external engagement to seek opportunities and intelligence in creating competitive edge for Auto Loan.

Skills & Requirements

Must-have

  • Product Marketing and Acquisition Programs
  • Sales Operational Objectives
  • Campaign Performance Monitoring and Analysis
  • Data Analysis for Sales Momentum
  • External Engagement for Competitive Edge

Nice-to-have

  • Digital-at-the-Core Ethos
  • Entrepreneurial Heritage
  • Diversity in Thinking and Skillsets
  • Life-long Learning Focus

Key Requirements

  • Experience in Auto Loan Product Development
  • Marketing and Sales Strategy Implementation
  • Stakeholder Management
  • Data Analysis and Reporting

Work Rights

Not specified

Tailored Resume

Cover Letter