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Transamerica Corporation is seeking a Manager of Channel Marketing to design and implement marketing strategies aimed at promoting its financial products. The ideal candidate should possess significant experience in marketing within the financial services sector and demonstrate strong leadership and analytical skills.
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Job Summary
Design and implement marketing campaign strategies to promote the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement].
Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.
Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
Matching Summary
Match Score: 75
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Transamerica Corporation is seeking a Manager of Channel Marketing to design and implement marketing strategies aimed at promoting its financial products. The ideal candidate should possess significant experience in marketing within the financial services sector and demonstrate strong leadership and analytical skills.
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Salary
Base: $100,000 - $125,000 annually; Bonus/Equity: Annual Bonus based on Company Bonus Plan/Individual Performance; Benefits: Comprehensive benefits package including Pension Plan, 401k Match, Medical, Dental, Vision, PTO, etc.
Skills & Requirements
Must-have
strategic campaign plans
customer goals
key performance metrics
design, build, and implementation of campaigns
define target audiences
drive engagement
track and evaluate program effectiveness
adherence to established processes
cross-functional collaboration
Nice-to-have
innovative thinking
personal accountability
talented professionals
collaborative environment
positive environment
creative thinker
relationship building skills
Key Requirements
Bachelor’s degree in marketing, business, communications or equivalent experience
Eight years of marketing communications, digital marketing, or project management experience
Three years of marketing experience in financial services or a related industry
Thorough understanding of traditional and digital platforms
Experience managing projects/processes
Broad experience developing and executing digital campaigns and complex projects