Director, Go-to-market & Campaigns, Pfizerforall

Pfizer

Base: $176,600.00 to $282,900.00; bonus/equity: 20...
Hybrid
8+ years marketing or commercial strategy experience
Expertise in paid, owned, earned, and shared channels
Strong financial stewardship and budget management skills
This role serves as the pivotal leader driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform

Job Summary

  • This role serves as the pivotal leader driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform.
  • The successful candidate will ensure quality delivery of branded experiences across paid, owned, earned, and shared channels while managing cross-functional teams and agency partners.
  • Candidates are eligible for a competitive base salary ranging from $176,600 to $282,900, plus a 20% bonus target and comprehensive benefits including 401(k) matching.

Matching Summary

This role serves as the pivotal leader driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform.

Salary

Base: $176,600.00 to $282,900.00; Bonus/Equity: 20% target bonus + share-based long term incentive; Benefits: 401(k) match, paid vacation, medical/dental/vision coverage

Skills & Requirements

Must-have

  • 8+ years marketing or commercial strategy experience
  • Expertise in paid, owned, earned, and shared channels
  • Strong financial stewardship and budget management skills
  • Experience leading integrated omnichannel marketing strategies
  • Ability to manage agency partnerships and creative teams

Nice-to-have

  • Pharma or healthcare digital health industry background
  • Fluency in A/B testing and performance optimization
  • Passion for innovation and improving patient outcomes
  • Experience scanning external markets for emerging trends
  • Strong quantitative background in data analytics

Key Requirements

  • Bachelor's degree required; MBA or Master's preferred
  • 8+ years of experience in marketing or go-to-market leadership
  • Permanent work authorization in the United States required

Work Rights

Must have permanent work authorization in the United States

Tailored Resume

Cover Letter