Sr Director, Global Marketing Automation & Lifecycle Marketing Role
Global Payments Inc.
Adobe marketo engage expertise
Hubspot and pardot platform management
Global team leadership experience
This role leads the lifecycle marketing operations and automation function to drive pipeline growth and personalized customer experiences at scale
Job Summary
This role leads the lifecycle marketing operations and automation function to drive pipeline growth and personalized customer experiences at scale.
The incumbent will oversee the consolidation of 15 legacy platforms into upgraded systems while managing global standards for data taxonomy and campaign architecture.
Responsibilities include architecting automated data pipelines to synchronize product usage data from Snowflake and Amazon Athena with Adobe Marketo Engage for real-time segmentation.
Matching Summary
This role leads the lifecycle marketing operations and automation function to drive pipeline growth and personalized customer experiences at scale.
Skills & Requirements
Must-have
Adobe Marketo Engage expertise
HubSpot and Pardot platform management
Global team leadership experience
Snowflake and Amazon Athena integration
Multi-touch attribution framework design
CRM data synchronization and governance
Nice-to-have
Cross-functional stakeholder collaboration
Executive-level reporting skills
Vendor management and budgeting
Privacy regulation compliance knowledge
Strategic business case development
Key Requirements
10+ years in digital operations for multi-channel campaigns
7+ years driving revenue through Adobe Marketo Engage
7+ years managing global teams including offshore resources
Experience migrating business lines between marketing platforms