Brand Development Senior Brand Manager (m/f/d) International Marketing - Merz Spezial - 80%
Merz Lifecare
Frankfurt Am Main, , Germany
On-site
International market expansion
Brand and category management
Innovation project management
You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region
Job Summary
You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
You manage innovation projects end-to-end – from ideation and feasibility to development and successful market launch while collaborating with cross-functional teams to ensure compliant and successful product launches.
Merz Lifecare offers multifunctional teams and an agile work environment, personal and professional development, flexible and hybrid work models, and comprehensive fitness and wellness programs.
Matching Summary
You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
Skills & Requirements
Must-have
international market expansion
brand and category management
innovation project management
cross-functional collaboration
budget and ROI management
market and consumer analysis
Nice-to-have
knowledge of Eastern European markets
experience with regulated cosmetics marketing
strategic and hands-on problem solving
multicultural communication skills
agile work environment
fluency in German and English
Key Requirements
7+ years experience in international FMCG or OTC/Consumer Health marketing
university degree in Business Administration or comparable