Coca-Cola Trademark is seeking a Director, Category Commercial in Shanghai to bridge the gap between category marketing strategy and commercial execution. The ideal candidate should have extensive experience in category management, commercial strategy, and a deep understanding of the food and beverage industry
Job Summary
This role connects Category Marketing strategy with Commercial execution across markets and channels to drive topline growth.
The successful candidate will translate long-term brand growth strategies into actionable commercial priorities while balancing ambition with practicality.
Candidates must have a proven track record of operating in global, matrixed organizations with franchise or bottling systems.
Matching Summary
Match Score: 85
Coca-Cola Trademark is seeking a Director, Category Commercial in Shanghai to bridge the gap between category marketing strategy and commercial execution. The ideal candidate should have extensive experience in category management, commercial strategy, and a deep understanding of the food and beverage industry.
Skills & Requirements
Must-have
12+ years category management experience
Fluent English and Mandarin language skills
Experience with RGM and pricing strategies
Franchise or bottling system operations knowledge
Strategic planning for brand growth
Nice-to-have
MBA or advanced degree preferred
Strong influencing skills in matrixed organizations