The role involves developing and implementing effective search engine optimization strategies to improve online visibility and search rankings for a new health insurance venture
Job Summary
The role involves developing and implementing effective search engine optimization strategies to improve online visibility and search rankings for a new health insurance venture.
Candidates will be expected to stay updated on the latest SEO trends, algorithm changes, and industry best practices while conducting technical SEO audits.
This position is part of a Zero to One team building a no-legacy, greenfield health insurance deployment in India with a focus on customer empathy.
Matching Summary
The role involves developing and implementing effective search engine optimization strategies to improve online visibility and search rankings for a new health insurance venture.
Skills & Requirements
Must-have
Develop and execute SEO strategies
Conduct keyword research for high-value terms
Perform on-page and off-page SEO activities
Monitor website performance using analytics tools
Collaborate with content creators for SEO integration
Nice-to-have
Passionate about consumer behavior and culture
Ability to work independently on multiple initiatives
Strong attention to detail in execution
Willingness to build capabilities from scratch
Experience with HTML, CSS, and JavaScript
Key Requirements
Master's degree in Marketing, Communications, or IT
Minimum 3-5 years of experience in SEO
Proficiency in Google Analytics, Search Console, and SEMrush
Experience preferably in the health insurance industry