Dsps (google ad manager, dv360, ttd, yahoo dsp, amazon dsp)
Traffic flow management
Contribute towards advertising campaign strategy, providing audience and impression forecast of campaigns in Walmart Connect Owned and Operated platforms to ensure campaigns meet client objectives
Job Summary
Contribute towards advertising campaign strategy, providing audience and impression forecast of campaigns in Walmart Connect Owned and Operated platforms to ensure campaigns meet client objectives.
Manage daily performance metrics of ad products tracking performance, conversion rates, publisher sources, and gross profit margins.
Collaborate with Sales, Account Management, Ad Ops, and others to align priorities and improvements.
Matching Summary
Contribute towards advertising campaign strategy, providing audience and impression forecast of campaigns in Walmart Connect Owned and Operated platforms to ensure campaigns meet client objectives.
Skills & Requirements
Must-have
Ad serving platform/tools expertise
DSPs (Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP)
Traffic flow management
Offer setup and monitoring
Performance metrics analysis
Cross-functional collaboration
Nice-to-have
Excellent articulation and communication
Data-driven optimization decisions
Proactive issue resolution
Fostering a sense of belonging
Key Requirements
3+ years of experience in Ad Operations domain
B.E. or B.Tech. degree in Computer Science or equivalent
Hands-on working experience with ad serving technologies
Hands-on knowledge on at least one ads tool (DCM, TradeDesk, Facebook Ads, etc.)
Willing to work in rotational shifts, including PST hours