This role is responsible for driving the execution and integration of digital, AI, and GenAI technologies across marketing workflows
Job Summary
This role is responsible for driving the execution and integration of digital, AI, and GenAI technologies across marketing workflows.
The Senior Manager will partner with Marketing Capabilities and Coke ON teams to ensure technology adoption is practical, scalable, and directly connected to marketing activities.
Candidates must ensure responsible use, governance, and measurable business impact while translating enterprise AI strategies into clear use cases and scaled deployments.
Matching Summary
This role is responsible for driving the execution and integration of digital, AI, and GenAI technologies across marketing workflows.
Skills & Requirements
Must-have
7-10 years digital marketing experience
Hands-on MarTech and AI implementation
Strong understanding of marketing workflows
Experience with GenAI and automation tools
Ability to manage complex global projects
Nice-to-have
Bias for experimentation and learning
Influence without formal authority
Experience in matrixed organizations
Knowledge of brand standards and compliance
Cross-functional collaboration skills
Key Requirements
Bachelor's degree in marketing, Technology, Data, or Computer Science
7–10 years of experience in digital marketing or AI/automation roles
Proven ability to manage complex projects and multiple stakeholders