Marketing Automation Manager

175

Madison, WI, US
Base: $76,000.00 - $125,000.00; bonus/equity: bonu...
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Braze customer engagement platform experience
Email and sms omnichannel campaign execution
Audience segmentation strategy implementation
** Exact Sciences is seeking a Marketing Automation Manager to join their Customer Engagement & Web Experience team in Madison, WI. The role focuses on executing omnichannel marketing campaigns using Braze, aimed at enhancing patient and provider engagement in cancer care. **

Job Summary

  • This role supports Exact Sciences' mission to change how the world prevents, detects, and guides treatment for cancer through impactful patient and provider engagement.
  • You will execute omnichannel campaigns across email, SMS, and other channels using Braze to drive lead generation and build customer lifetime value.
  • The position offers robust benefits including paid time off, health coverage, and a retirement savings plan within an inclusive culture.

Matching Summary

Match Score: 75

** Exact Sciences is seeking a Marketing Automation Manager to join their Customer Engagement & Web Experience team in Madison, WI. The role focuses on executing omnichannel marketing campaigns using Braze, aimed at enhancing patient and provider engagement in cancer care. **

Salary

Base: $76,000.00 - $125,000.00; Bonus/Equity: Bonus eligible; Benefits: PTO, health, dental, vision, retirement plan

Skills & Requirements

Must-have

  • Braze customer engagement platform experience
  • Email and SMS omnichannel campaign execution
  • Audience segmentation strategy implementation
  • Journey automation logic configuration
  • HIPAA and GDPR compliance knowledge
  • Cross-functional agile team collaboration

Nice-to-have

  • SQL data filtering and reporting skills
  • HTML editing for email campaigns
  • JIRA full development lifecycle usage
  • Curiosity for emerging marketing tech trends
  • Inclusion mindset and behavioral modeling

Key Requirements

  • Bachelor's degree or equivalent experience combination
  • 2+ years in marketing technology deployment
  • Authorization to work in the US without sponsorship
  • Ability to obtain Braze certification within 12 months
  • Proficiency with CAN-SPAM, CCPA, HIPAA regulations

Work Rights

Must have authorization to work in the United States

Tailored Resume

Cover Letter