Lyft Business is transforming how organizations move their people and is looking for a Demand Generation Manager to help scale their Self Serve business
Job Summary
Lyft Business is transforming how organizations move their people and is looking for a Demand Generation Manager to help scale their Self Serve business.
Responsibilities include defining and executing demand generation strategy across the customer lifecycle, partnering with agencies to scale channels, and collaborating with Sales and Product teams.
The role offers a comprehensive benefits package including health, dental, mental health, family building, childcare, pet benefits, RRSP matching, and flexible paid time off.
Matching Summary
Lyft Business is transforming how organizations move their people and is looking for a Demand Generation Manager to help scale their Self Serve business.
Salary
Base: CAD $115,000 - CAD $143,750; Bonus/Equity: potential equity offering, bonus; Benefits: Extended health and dental, life insurance, disability, mental health, family building, childcare, pet benefits, Health Care Savings Account, RRSP match, flexible PTO, parental leave, commuter benefits, Lyft ride credits
Skills & Requirements
Must-have
end-to-end demand generation strategy
paid media budget management
B2B marketing strategies
customer journey optimization
marketing automation platforms
data-driven marketing experience
Nice-to-have
entrepreneurial mindset
bias toward action
fast-paced environments
ABM
lifecycle marketing
industry events
Key Requirements
5+ years of experience in demand generation or performance marketing
2+ years of experience in B2B marketing
Proven experience managing paid media budgets
Experience with marketing automation and CRM systems
Strong analytical capabilities and B2B funnel metrics understanding