Roche is seeking a Channel Specialist to lead and implement local marketing strategies that enhance brand positioning and optimize customer experiences in the healthcare sector. The ideal candidate should have over four years of experience in omnichannel marketing, particularly within the pharmaceutical or healthcare industries, and possess strong analytical skills and digital channel expertise
Job Summary
At Roche you can show up as yourself, embraced for the unique qualities you bring.
Lead the local omnichannel channel strategy adapting regional and global campaigns to local contexts while ensuring alignment with compliance and data privacy regulations.
Co-create positioning and engagement strategies with cross-functional teams to optimize customer journey and business outcomes.
Matching Summary
Match Score: 85
Roche is seeking a Channel Specialist to lead and implement local marketing strategies that enhance brand positioning and optimize customer experiences in the healthcare sector. The ideal candidate should have over four years of experience in omnichannel marketing, particularly within the pharmaceutical or healthcare industries, and possess strong analytical skills and digital channel expertise.
Skills & Requirements
Must-have
omnichannel marketing strategy
digital channels and CRM expertise
data-driven customer engagement
collaborative cross-functional teamwork
compliance and data privacy governance
Nice-to-have
experience with Veeva platform
knowledge of marketing automation and AI
design tools like Figma or Adobe Illustrator
advanced English and Spanish proficiency
experience in agile working models
Key Requirements
university degree in scientific, technical, marketing or business fields
over 4 years experience in marketing or omnichannel customer engagement
pharmaceutical or healthcare industry experience preferred
advanced English and Spanish language skills
knowledge of digital compliance and electronic consent management