Performance Marketing Lead

Duolingo

New York, NY, United States
Base: $163,200 - $244,800 usd; bonus/equity: equit...
On-site
7+ years global mobile acquisition experience
Hands-on optimization of google uac and applovin
Management of performance marketing agency partners
The role involves owning and driving global user acquisition campaigns across 100+ markets with a focus on mobile growth

Job Summary

  • The role involves owning and driving global user acquisition campaigns across 100+ markets with a focus on mobile growth.
  • Candidates will manage an eight-figure annual budget while collaborating with agency partners and internal teams to optimize key KPIs.
  • Duolingo offers a culture of experimentation, limitless learning opportunities, and the chance to impact half a billion learners worldwide.

Matching Summary

The role involves owning and driving global user acquisition campaigns across 100+ markets with a focus on mobile growth.

Salary

Base: $163,200 - $244,800 USD; Bonus/Equity: Equity compensation included; Benefits: World-class benefits package described

Skills & Requirements

Must-have

  • 7+ years global mobile acquisition experience
  • Hands-on optimization of Google UAC and AppLovin
  • Management of performance marketing agency partners
  • Deep expertise in mobile attribution and analytics
  • Direct ownership of eight-figure annual budgets

Nice-to-have

  • STEM degree background
  • Experience with subscription-based mobile apps
  • Familiarity with incremental measurement methodologies
  • Passion for education mission
  • Low-ego collaborative attitude

Key Requirements

  • 7+ years of large-scale global mobile acquisition experience
  • Proven track record managing large performance marketing budgets
  • Strong analytical skills in mobile attribution and marketing analytics

Work Rights

Not specified

Tailored Resume

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