Coca-Cola is seeking a Director for their Coffee OTC Execution in Tokyo, Japan. The ideal candidate will have extensive experience in brand management and marketing, focusing on strategy development and execution to drive business growth
Job Summary
Develops integrated marketing plans and outstanding execution in the marketplace, leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue.
Leads and continuously develops an effective working relationship with the extended marketing community, operations and key stakeholders.
Matching Summary
Match Score: 85
Coca-Cola is seeking a Director for their Coffee OTC Execution in Tokyo, Japan. The ideal candidate will have extensive experience in brand management and marketing, focusing on strategy development and execution to drive business growth.
Skills & Requirements
Must-have
Develop integrated marketing plans
Manage brand portfolio
Consumer insights and behavior analysis
Competitive benchmarking
Marketing program development
Brand positioning and architecture
Nice-to-have
Thirst for innovation
Inspire others
Cutting-edge excellence
Growth mindset
Continuous learning
Key Requirements
Bachelor’s degree in Business/Marketing/Communications or related field
12+ years of experience in a marketing role
2+ years of experience in a brand management role
Knowledge of syndicated sources (e.g., AC Nielsen, IRI)