Field Marketing Manager

Appian Group

Mclean, US
On-site
3+ years field marketing experience
B2g or b2b enterprise software background
Public sector marketing expertise
Appian Group is seeking a Field Marketing Manager to develop and execute marketing plans for the Public Sector, focusing on events and lead generation. The ideal candidate should possess experience in public sector marketing and a strong understanding of the technology ecosystem related to business process automation

Job Summary

  • Appian is seeking a Field Marketing Manager to develop and execute integrated marketing plans specifically for the Public Sector industry.
  • The role involves managing a rich portfolio of events including trade shows, regional seminars, and executive roundtables while driving lead generation.
  • Appian offers comprehensive benefits including health coverage, tuition reimbursement, and diverse growth opportunities through Appian University.

Matching Summary

Match Score: 85

Appian Group is seeking a Field Marketing Manager to develop and execute marketing plans for the Public Sector, focusing on events and lead generation. The ideal candidate should possess experience in public sector marketing and a strong understanding of the technology ecosystem related to business process automation.

Skills & Requirements

Must-have

  • 3+ years field marketing experience
  • B2G or B2B enterprise software background
  • Public Sector marketing expertise
  • End-to-end event strategy and execution
  • Budget management and ROI tracking

Nice-to-have

  • Understanding of low-code application development
  • Experience with business process automation
  • Creative and passionate team player
  • Partner ecosystem management skills

Key Requirements

  • Bachelor's Degree required
  • 3+ years of field marketing experience
  • Direct Public Sector marketing experience
  • Travel availability of 25-30%

Work Rights

Not specified

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