Bm-saphnelo Mkt-上海

AstraZeneca

China, China
Customer insights
Market data analysis
Brand plan development
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mixes

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mixes.
  • Implements brand execution plans by developing selling tools, coordinating external stakeholder activities, and monitoring plan implementation against agreed measures.
  • Supports sales teams by conducting product training, developing creative campaigns, presenting strategy, and evaluating promotional material effectiveness.

Matching Summary

Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mixes.

Skills & Requirements

Must-have

  • customer insights
  • market data analysis
  • brand plan development
  • campaign execution
  • product knowledge
  • therapeutic area knowledge

Nice-to-have

  • strategic decision making
  • risk analysis
  • cross-functional communication
  • influencing key stakeholders

Key Requirements

  • Knowledge of own product and TA
  • Knowledge of competitor products
  • Understanding of healthcare environment
  • Understanding of access environment
  • Experience with campaign execution
  • Effective communication skills
  • Understanding customer behaviors

Work Rights

Not specified

Tailored Resume

Cover Letter