Channel Optimisation And Conversion Lead

ING Group

Unknown, Unknown, Australia
Cro and funnel optimisation expert
Fluent in adobe analytics and testing tools
Lead bold experimentation agenda (a/b, multivariant)
This role is at the heart of ING's digital growth transformation, focusing on smarter journeys and cleaner funnels

Job Summary

  • This role is at the heart of ING's digital growth transformation, focusing on smarter journeys and cleaner funnels.
  • You will lead a bold experimentation agenda using A/B and multivariant testing to continuously improve user experience and pathways.
  • The position offers discounted health insurance, an additional rest day for wellbeing, and an IMPACT day for volunteering.

Matching Summary

This role is at the heart of ING's digital growth transformation, focusing on smarter journeys and cleaner funnels.

Skills & Requirements

Must-have

  • CRO and funnel optimisation expert
  • Fluent in Adobe Analytics and testing tools
  • Lead bold experimentation agenda (A/B, multivariant)
  • Turn funnel performance data into actionable insights

Nice-to-have

  • Customer obsessed thinker who sweats details
  • Natural collaborator energising cross functional squads
  • Data driven leader translating numbers to commercial uplift
  • Experience with SEM/SEO fundamentals

Key Requirements

  • Expertise in CRO and funnel optimisation
  • Proficiency with analytics and optimisation platforms
  • Strong collaboration skills with Product Tribes and Digital teams

Work Rights

Not specified

Tailored Resume

Cover Letter