The Retail Marketing Manager position at Baierl Acura requires a strategic leader to enhance marketing efforts across 25 dealerships in California and Nevada, focusing on customer loyalty and operational performance. Candidates should possess strong automotive industry knowledge and analytics skills, with a commitment to building long-lasting customer relationships
Job Summary
Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.
Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches.
Matching Summary
Match Score: 85
The Retail Marketing Manager position at Baierl Acura requires a strategic leader to enhance marketing efforts across 25 dealerships in California and Nevada, focusing on customer loyalty and operational performance. Candidates should possess strong automotive industry knowledge and analytics skills, with a commitment to building long-lasting customer relationships.
Salary
Base: $80,000–$125,000 annually; Bonus/Equity: bonus potential; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive store performance
Customer loyalty initiatives
Data-driven marketing strategies
OEM partnerships
Content and campaign management
Nice-to-have
Modernize transportation experience
Collaborative entrepreneurial culture
Accountability and innovation
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of the automotive industry
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite