The Associate Director Consumer Campaign Development Lead for Oncology Lung at the Laboratory Animal Management Association will oversee integrated marketing communications plans and patient engagement activities for the Oncology Franchise. This role requires extensive collaboration across multiple departments to ensure successful campaign execution and compliance in a regulated environment
Job Summary
Lead the development and delivery of integrated marketing communications plans and multi-channel programs supporting the strategic imperatives for the Oncology Franchise.
Partner with the marketing strategy team to lead patient experience and engagement activities for the Oncology Lung product, focusing on designing, executing, and optimizing patient-centric campaign tactics and digital media.
Work cross-functionally with brand and commercial leads, Medical, Legal/Regulatory, Analytics, Agencies, and Operations to develop compliant, measurable tactics that support patient acquisition, access, education, and overall experience.
Matching Summary
Match Score: 85
The Associate Director Consumer Campaign Development Lead for Oncology Lung at the Laboratory Animal Management Association will oversee integrated marketing communications plans and patient engagement activities for the Oncology Franchise. This role requires extensive collaboration across multiple departments to ensure successful campaign execution and compliance in a regulated environment.
Salary
Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Medical, dental, vision, retirement, paid holidays, vacation, sick days
Skills & Requirements
Must-have
patient-centric campaign tactics
digital media strategy
cross-functional collaboration
campaign measurement and optimization
regulatory compliance
Nice-to-have
patient experience and engagement
health-literacy best practices
equitable access considerations
agile workflows
market research insights
Key Requirements
Minimum 4 years' experience in pharmaceutical marketing
Bachelor's degree required
Oncology or specialty therapeutic experience preferred
Demonstrated success in regulated environment
Experience using customer insights and performance metrics