Base: $187,000 - $253,115; bonus/equity: not speci...
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Define market segmentation and icp
Develop positioning and messaging architecture
Translate complex solutions into narratives
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Acrisure is seeking a Director of Product Marketing to lead the development and communication of its product narratives across its diverse fintech solutions. The ideal candidate will have extensive experience in product marketing within B2B environments, particularly in complex industries, and will play a crucial role in shaping Acrisure's market positioning and go-to-market strategies.
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Job Summary
Acrisure is seeking a Director of Product Marketing to define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions to clear market value for priority buyers.
This leader will own market segmentation, positioning, messaging architecture, and competitive strategy, ensuring that Acrisure’s offerings are clearly differentiated and aligned to priority buyers and growth segments.
Acrisure offers a comprehensive suite of benefits including physical, mental, financial, and family care wellness programs.
Matching Summary
Match Score: 75
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Acrisure is seeking a Director of Product Marketing to lead the development and communication of its product narratives across its diverse fintech solutions. The ideal candidate will have extensive experience in product marketing within B2B environments, particularly in complex industries, and will play a crucial role in shaping Acrisure's market positioning and go-to-market strategies.
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Salary
Base: $187,000 - $253,115; Bonus/Equity: Not specified; Benefits: Comprehensive suite of benefits
Skills & Requirements
Must-have
Define market segmentation and ICP
Develop positioning and messaging architecture
Translate complex solutions into narratives
Drive competitive intelligence and market strategy
Shape product strategy through market insight
Nice-to-have
Entrepreneurial spirit
Collaborative leadership
Data-informed decision making
Key Requirements
10+ years of experience in Product Marketing
Bachelor’s degree in Marketing, Business, Communications
Experience building or scaling product marketing capabilities