The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda in partnership with the Head of Marketing Applied Science & Intelligence, turning data into compelling stories and clear strategic direction
Job Summary
The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda in partnership with the Head of Marketing Applied Science & Intelligence, turning data into compelling stories and clear strategic direction.
This role owns how we understand Canadian consumers across brands, and how that understanding becomes commercial impact: driving brand growth, market share, EV adoption, dealer performance, and retail conversion.
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family.
Matching Summary
The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda in partnership with the Head of Marketing Applied Science & Intelligence, turning data into compelling stories and clear strategic direction.