Senior Analyst, Customer Engagement Measurement And Insights

Bristol Myers Squibb UK

Hyderabad, IN, United States
50% onsite
Omnichannel customer engagement measurement
Machine learning for engagement patterns
Ai-informed test-and-learn strategies
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels

Job Summary

  • Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels.
  • Support the design and execution of AI-informed test-and-learn strategies, including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
  • Partner with US Commercial stakeholders, Brand, Omnichannel Strategy, Field Analytics, CRM, Digital, and Technology teams to contribute to AI-enabled measurement solution design.

Matching Summary

Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels.

Skills & Requirements

Must-have

  • omnichannel customer engagement measurement
  • machine learning for engagement patterns
  • AI-informed test-and-learn strategies
  • advanced statistical and AI/ML techniques
  • measurement frameworks and KPI tracking
  • stakeholder partnership and communication

Nice-to-have

  • curiosity and passion for learning
  • continuous improvement in analytics
  • collaborative mindset in matrixed environment
  • insight-driven storytelling for impact

Key Requirements

  • BA/BS required; advanced degree preferred
  • 3–5 years of professional experience
  • Experience in advanced analytics roles
  • Experience delivering end-to-end analytics projects
  • Proficiency in Python or R
  • Familiarity with HCP and patient engagement journeys

Work Rights

Not specified

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