Senior Data Scientist, Marketing

Dropbox

Remote
$162,400—$219,600 cad py
Remote
Marketing measurement methods
Causal inference
Attribution
Partner with Marketing, Brand, Product, and Finance teams to answer key questions about marketing effectiveness across all paid and owned channels

Job Summary

  • Partner with Marketing, Brand, Product, and Finance teams to answer key questions about marketing effectiveness across all paid and owned channels.
  • Evaluate and improve marketing measurement leveraging techniques such as MMM, MTA, and incrementality testing.
  • Create personalized segmentation strategies leveraging propensity models to enable targeting of offers and experiences based on user attributes.

Matching Summary

Partner with Marketing, Brand, Product, and Finance teams to answer key questions about marketing effectiveness across all paid and owned channels.

Salary

$162,400—$219,600 CAD

Skills & Requirements

Must-have

  • Marketing measurement methods
  • Causal inference
  • Attribution
  • MMM
  • Python/R scripting
  • SQL querying
  • Large unstructured datasets
  • Statistical analysis
  • Experimentation design
  • Multivariate experiments

Nice-to-have

  • Incrementality testing
  • Propensity models
  • Automated reporting
  • Executive-facing dashboards
  • AI coding assistants

Key Requirements

  • Bachelors’ or above in quantitative discipline
  • 7+ years experience using analytics
  • Significant experience with SQL
  • Solid background in running multivariate experiments

Work Rights

Not specified

Tailored Resume

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