Dtp Sbm/bm-retail-上海

AstraZeneca

Shanghai, China
Customer insights
Brand plan development
Market data gathering
Deep understanding of customer insights and marketing research is required to identify needs and manage research projects with agencies

Job Summary

  • Deep understanding of customer insights and marketing research is required to identify needs and manage research projects with agencies.
  • Develop brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and elaborating clear SWOT.
  • Support the sales team by coordinating product training, developing campaigns, presenting strategy, and evaluating promotional material effectiveness.

Matching Summary

Deep understanding of customer insights and marketing research is required to identify needs and manage research projects with agencies.

Skills & Requirements

Must-have

  • customer insights
  • brand plan development
  • market data gathering
  • SWOT analysis
  • forecasting
  • sales team support
  • product knowledge

Nice-to-have

  • agency management
  • risk analysis
  • KOL interaction
  • global network building

Key Requirements

  • Minimum 3 years experience in marketing
  • Experience in pharmaceutical industry
  • Experience in brand management

Work Rights

Not specified

Tailored Resume

Cover Letter