Regional Brand Manager Europe, Specialty Care, Dermatology
IQVIA
Fully remote
Brand lead for specialty care brands
End-to-end accountability for strategy and execution
Develop integrated brand plans
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment
Job Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives.
Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment.
Matching Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
Skills & Requirements
Must-have
Brand lead for specialty care brands
End-to-end accountability for strategy and execution
Develop integrated brand plans
Translate insights into positioning and campaigns
Lead multi-channel marketing initiatives
Manage agencies and vendors
Own brand-level budgets and forecasts
Nice-to-have
Experience in dermatology
Exposure to multi-country roles
Omnichannel marketing experience
Strong commercial judgement
Collaborative approach
Key Requirements
Pharmaceutical brand or product management experience
Experience leading individual brands
Strategic thinking and hands-on execution
Experience in matrix and multi-stakeholder environments
Analytical and commercial mindset
Excellent communication and stakeholder management