Marketing plans meeting state contractual requirements
Community relations strategy development
The Director Medicaid Plan Marketing is responsible for coordinating and directing Medicaid growth and engagement initiatives while ensuring marketing plans meet state contractual requirements
Job Summary
The Director Medicaid Plan Marketing is responsible for coordinating and directing Medicaid growth and engagement initiatives while ensuring marketing plans meet state contractual requirements.
This role fosters collaboration through a hybrid work model requiring associates to be in-office three days per week, supporting productivity and work-life balance.
Elevance Health offers a comprehensive total rewards package including merit increases, paid holidays, incentive bonuses, medical and wellness benefits, and a 401(k) match.
Matching Summary
The Director Medicaid Plan Marketing is responsible for coordinating and directing Medicaid growth and engagement initiatives while ensuring marketing plans meet state contractual requirements.
Skills & Requirements
Must-have
Medicaid growth and engagement initiatives
Marketing plans meeting state contractual requirements
Community Relations Strategy development
Member retention and loyalty programs
Collaboration with Texas Elevance Health businesses
Hybrid work model with in-office presence
Marketing performance management and audits
Nice-to-have
Experience with Texas Medicaid population
Managed Care Health Plan experience
Excellent communication and interpersonal skills
Project management certification
Strong PC skills including Word and Excel
Value-added benefits to improve quality outcomes
Driving innovation and growth through partnerships
Key Requirements
BA/BS degree required
Minimum 8 years related experience including leadership