Paid Media Analyst

Wundermanthompson

Guatemala City, Guatemala
**
Paid search (sem) campaign management
Google ads and sa360 proficiency
Meta ads manager experience
** Wunderman Thompson is seeking a Paid Media Analyst to join their performance marketing team in Guatemala City. The role focuses primarily on Paid Search (SEM) while also managing Paid Social and Display campaigns, requiring a strong command of media platforms and budget management skills. **

Job Summary

  • The Paid Media Analyst acts as the engine for campaign execution and operational excellence, with a primary focus on Paid Search (SEM) and versatility in Paid Social and Display.
  • Responsibilities include campaign setup and trafficking, daily budget monitoring for strict adherence, managing search operations like SQRs and bid management, and generating data for performance reports.
  • The role requires rigorous quality assurance checks, platform operations within Google Ads and SA360, financial process assistance, and overseeing creative refreshes for Social and Display platforms.

Matching Summary

Match Score: 75

** Wunderman Thompson is seeking a Paid Media Analyst to join their performance marketing team in Guatemala City. The role focuses primarily on Paid Search (SEM) while also managing Paid Social and Display campaigns, requiring a strong command of media platforms and budget management skills. **

Skills & Requirements

Must-have

  • Paid Search (SEM) campaign management
  • Google Ads and SA360 proficiency
  • Meta Ads Manager experience
  • Advanced Excel skills for data analysis
  • Accurate calculation of media metrics

Nice-to-have

  • Programmatic (DV360) experience
  • Campaign Manager 360 (CM360) experience
  • Google Ads Search Certification
  • Strong organizational skills
  • Attention to detail in ad setup

Key Requirements

  • 1-2 years of related media experience
  • Proven hands-on Paid Search (SEM) experience
  • Proficiency in Google Ads, SA360, and Meta Ads Manager
  • Advanced Excel skills (Pivot Tables, VLookups)
  • Strong mathematical aptitude for media metrics

Work Rights

Not specified

Tailored Resume

Cover Letter