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Bonneville International is seeking a Brand Specialist to lead various initiatives related to the Castrol brand, including content localization, social media planning, and sponsorship communication. The role requires creativity in content creation and collaboration with global teams, along with up to 25% travel.
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Job Summary
Lead Castrol website content localization and manage owned media planning across all social platforms.
Develop local communication plans for non-F1 global sponsorships including FE, W2RC, and WRC.
Support hybrid and adjacency category communication plans while executing celebrity strategy and offline events.
Matching Summary
Match Score: 75
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Bonneville International is seeking a Brand Specialist to lead various initiatives related to the Castrol brand, including content localization, social media planning, and sponsorship communication. The role requires creativity in content creation and collaboration with global teams, along with up to 25% travel.
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Skills & Requirements
Must-have
Castrol website content localization
Owned media full-year planning
Non-F1 global sponsorship communication
Offline event plan development
Celebrity strategy execution
Nice-to-have
Disruptive content creation for free traffic
Hybrid category communication support
Global asset development collaboration
Channel team activation support
Key Requirements
Up to 25% travel requirement
Experience with brand integrated marketing campaigns