The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth
Job Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
Workday offers a flexible work approach combining in-person and remote time, with a culture rooted in integrity, empathy, and shared enthusiasm.
Matching Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
Salary
Base: $115,200 USD - $172,800 USD (Primary Location); Base: $115,200 USD - $204,700 USD (Additional US Locations); Bonus/Equity: Eligible for bonus plan and stock grants; Benefits: Not specified
Skills & Requirements
Must-have
end-to-end demand generation programs
pipeline contribution tracking and reporting
webinar and field event planning
multi-channel campaign execution
cross-functional stakeholder collaboration
Nice-to-have
curious and courageous collaborator
strategic campaign optimization
proactive communication cadence
data hygiene across marketing platforms
ownership and visibility in role
Key Requirements
8+ years demand generation experience
8+ years revenue tracking and funnel reporting
experience managing webinars and field events
proficiency in campaign execution and data hygiene
strategic campaign planning aligned to business priorities