Assistant Director, Media

Melco Resorts & Entertainment

10+ years media planning experience
5+ years in-house experience
Bilingual chinese and english communication
The role is responsible for managing the planning of paid media strategy to drive brand advocacy and customer conversion

Job Summary

  • The role is responsible for managing the planning of paid media strategy to drive brand advocacy and customer conversion.
  • Candidates must collaborate with internal teams including Content, PR, and Social Media to ensure consistent communication across all touchpoints.
  • The position requires managing media budgets, analyzing performance data, and driving optimization plans to achieve communication goals.

Matching Summary

The role is responsible for managing the planning of paid media strategy to drive brand advocacy and customer conversion.

Skills & Requirements

Must-have

  • 10+ years media planning experience
  • 5+ years in-house experience
  • Bilingual Chinese and English communication

Nice-to-have

  • Strategic mindset for brand advocacy
  • Deep understanding of Mainland CN markets
  • Customer centric approach to loyalty

Key Requirements

  • Bachelor's degree or above
  • 10+ years relevant experience in media planning
  • At least 5 years in-house working experience

Work Rights

Not specified

Tailored Resume

Cover Letter