The Junior Biddable Specialist will be responsible for the execution, optimization, and reporting of performance campaigns across the client portfolio on major social media platforms
Job Summary
The Junior Biddable Specialist will be responsible for the execution, optimization, and reporting of performance campaigns across the client portfolio on major social media platforms.
Candidates must possess a strong understanding of e-commerce metrics such as ROAS, CVR, and CPA, along with experience in Dynamic Product Advertising campaigns.
WPP Media offers competitive benefits including medical, retirement plans, vision, dental insurance, and significant paid time off to support employee growth and well-being.
Matching Summary
The Junior Biddable Specialist will be responsible for the execution, optimization, and reporting of performance campaigns across the client portfolio on major social media platforms.
Skills & Requirements
Must-have
Social media campaign execution
Campaign optimization and reporting
Data interpretation for insights
Audience and placement research
Targeting and budgeting recommendations
Ad format and targeting knowledge
Client spend management
Nice-to-have
E-commerce conversion tracking
Dynamic Product Advertising (DPA)
Shopify or Magento familiarity
Brand safety and viewability controls
Stakeholder relationship management
Strong copywriting skills
Excel and PowerPoint proficiency
Key Requirements
At least 2 years of biddable social experience
Social Media certifications (Blueprint, Twitter Flight School, LinkedIn)
Understanding of agency reporting and optimization processes