The role will lead the strategic development of end‑to‑end participant journeys designed to nurture and engage active participants—specifically accumulator and pre‑retiree audiences
Job Summary
The role will lead the strategic development of end‑to‑end participant journeys designed to nurture and engage active participants—specifically accumulator and pre‑retiree audiences.
In close partnership with stakeholders across Workplace Solutions and Personal Wealth, the Senior Marketing Strategist will influence strategic prioritization of participant experiences, ultimately supporting active participants in achieving financial success and fostering lifelong relationships with Vanguard.
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
Matching Summary
The role will lead the strategic development of end‑to‑end participant journeys designed to nurture and engage active participants—specifically accumulator and pre‑retiree audiences.
Skills & Requirements
Must-have
Strategic development of participant journeys
Nurture and engage active participants
Drive awareness and adoption of offers
Synthesize audience and product insights
Multi-channel campaign execution
Stakeholder partnership and alignment
Nice-to-have
Develop continuous feedback loop
Proactively identify opportunities
Mentor and coach colleagues
Trusted advisor in marketing strategies
Key Requirements
Minimum eight years related work experience
Three years of marketing experience
Undergraduate degree in Marketing or equivalent experience
Broad knowledge of Vanguard's investment product line-up