Marketing Operations Specialist, Penn State Alumni Association
Penn State Alumni Association
University Park, Pennsylvania, USA
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
On-site
Marketing automation expertise
Data-driven marketing strategies
Customer journey mapping
The Penn State Alumni Association is seeking a Marketing Operations Specialist to lead digital marketing initiatives and market research efforts aimed at engaging alumni. This role requires a strong background in data analysis, marketing automation, and excellent communication skills
Job Summary
Lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the association’s mission.
Manage and optimize the association’s Marketing Automation function including architecting and implementing data-driven multidimensional campaigns.
Develop and maintain processes and actionable reporting solutions to track association activities including constituent engagement and channel effectiveness.
Matching Summary
Match Score: 85
The Penn State Alumni Association is seeking a Marketing Operations Specialist to lead digital marketing initiatives and market research efforts aimed at engaging alumni. This role requires a strong background in data analysis, marketing automation, and excellent communication skills.
Salary
Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, robust retirement plans, substantial paid time off, 75% tuition discount