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IPSY is seeking a CRM Marketing Specialist to lead and optimize their resubscription lifecycle programs, targeting lapsed members for reactivation. The position requires experience in multi-channel marketing, with a focus on email, push, and SMS campaigns, and is fully remote for candidates located in Argentina.
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Job Summary
IPSY is seeking a CRM Marketing Specialist to own and execute resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers.
This role is responsible for building, launching, and optimizing multi-channel campaigns across email, push, and SMS, with future expansion into additional owned channels.
The position can be fully remote from Argentina only, requiring CV/Resume to be submitted in English.
Matching Summary
Match Score: 75
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IPSY is seeking a CRM Marketing Specialist to lead and optimize their resubscription lifecycle programs, targeting lapsed members for reactivation. The position requires experience in multi-channel marketing, with a focus on email, push, and SMS campaigns, and is fully remote for candidates located in Argentina.
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Skills & Requirements
Must-have
CRM marketing programs
Multi-channel campaigns (email, push, SMS)
Campaign execution and optimization
Performance monitoring and insights
Cross-functional collaboration
Nice-to-have
Data-driven customer experiences
Modernizing resubscription programs
Solutions-oriented and performance-driven
Key Requirements
3-6+ years in CRM/lifecycle/email marketing
Experience with enterprise ESPs (Iterable preferred)
Strong understanding of segmentation, triggered journeys, and personalization
Familiarity with Amplitude, Sigma, Google Suite, Monday.com