Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: m...
Fully remote
Own pipeline contribution targets
Lead email, media, paid programs
Own planning and execution of webinars and field events
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Own pipeline contribution targets
  • Lead email, media, paid programs
  • Own planning and execution of webinars and field events
  • Deliver weekly demand generation performance summaries
  • Track campaign KPIs: impressions, MQLs, pipeline influenced
  • Content syndication, webinars, ABX

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Genuine care
  • Bold ideas

Key Requirements

  • 8+ years demand generation and campaign strategy
  • 8+ years revenue tracking
  • MQL-to-pipeline conversion reporting
  • End-to-end ownership of webinars and field events
  • Proficiency in campaign execution and data hygiene
  • Strategic planning and campaign planning

Work Rights

Not specified

Tailored Resume

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