Digital Marketing Communications Consultant

Caterpillar of Australia

Peoria, Illinois, US
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Onsite
Develop promotional strategies
Execute marketing promotion strategies
Omnichannel strategy and activation
The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services

Job Summary

  • The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services.
  • This role has a worldwide impact and is responsible for supporting business objectives and identifying opportunities to develop and align marketing tactics.
  • Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies.

Matching Summary

The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services.

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, Health Lifestyle Programs, EAP, Voluntary Benefits, Career Development, Parental leave, Adoption benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • Develop promotional strategies
  • Execute marketing promotion strategies
  • Omnichannel strategy and activation
  • Paid and non-paid advertising
  • Marketing automation campaigns
  • Market and competitive research

Nice-to-have

  • Customer needs and satisfaction
  • Collaborative techniques
  • Creative original thinking
  • Effective communication concepts
  • Relationship management techniques

Key Requirements

  • Google Analytics certification
  • Salesforce Marketing Cloud certification
  • Proficiency in Power BI
  • Proficiency in Office 365 suite

Work Rights

Not specified

Tailored Resume

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