Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of its Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will be responsible for enhancing the visibility and impact of the Marketplace. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position blends partner marketing, product marketing, and performance marketing to increase customer discovery of solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field per quarter.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of its Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will be responsible for enhancing the visibility and impact of the Marketplace. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Marketing funnel optimization and analytics

Nice-to-have

  • Co-marketing with cloud ecosystems like AWS
  • Integrated campaign execution across channels
  • Conversion optimization experimentation skills
  • Strong storytelling and cross-functional collaboration

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter