Director, Pass Membership Strategy And Lifecycle Management

Sesame Place

Not specified; not specified; pyid time off, compl...
Drive strategic initiatives to grow revenue
Analyze passholder behavior and performance metrics
Design segmentation and personalization strategies
This role is pivotal in growing the Pass program by unlocking insights that fuel smarter pricing, deeper engagement, and stronger loyalty across a portfolio of 11 amusement parks

Job Summary

  • This role is pivotal in growing the Pass program by unlocking insights that fuel smarter pricing, deeper engagement, and stronger loyalty across a portfolio of 11 amusement parks.
  • The successful candidate will translate data into action to shape how the organization attracts, retains, and re-engages members at every step of their journey.
  • Benefits include paid time off, complimentary park tickets and passes, medical/dental/vision insurance, and a 401K retirement plan.

Matching Summary

This role is pivotal in growing the Pass program by unlocking insights that fuel smarter pricing, deeper engagement, and stronger loyalty across a portfolio of 11 amusement parks.

Salary

Not specified; Not specified; Paid Time Off, Complimentary Park Tickets and Passes, Medical/Dental/Vision Insurance, 401K Retirement Plan

Skills & Requirements

Must-have

  • Drive strategic initiatives to grow revenue
  • Analyze passholder behavior and performance metrics
  • Design segmentation and personalization strategies
  • Build business cases and forecast models
  • Lead primary research like MaxDiff or conjoint

Nice-to-have

  • Experience in consulting or loyalty programs
  • Proficiency with SQL, R, Google Analytics, or Python
  • Passion for consumer behavior and guest experience
  • Ability to manage multiple workstreams in matrixed environment

Key Requirements

  • Bachelor's degree in Industrial Engineering, Economics, Business, or related field
  • 2-5 years of experience in strategy, go-to-market, business analytics, or lifecycle marketing
  • Strong analytical toolkit with ability to model business cases

Work Rights

Not specified

Tailored Resume

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