Associate Director Digital Marketing Customer Engagement Planning & Measurement

Muckelab

Upper Gwynedd, PA, US
Base: $142,400.00 - $224,100.00; bonus/equity: eli...
Hybrid
Digital marketing strategy and execution
Omnichannel marketing campaigns
Customer engagement analytics
The Associate Director will lead omnichannel go-to-market efforts and collaborate with analytic professionals and external agencies to deliver relevant customer engagement solutions

Job Summary

  • The Associate Director will lead omnichannel go-to-market efforts and collaborate with analytic professionals and external agencies to deliver relevant customer engagement solutions.
  • This role requires leveraging consumer insights and business strategy to develop media strategies that improve patient outcomes and business impact.
  • Employees work in a hybrid model with three days per week onsite in Upper Gwynedd, PA, and the company offers a comprehensive benefits package including medical, dental, vision, retirement, and paid time off.

Matching Summary

The Associate Director will lead omnichannel go-to-market efforts and collaborate with analytic professionals and external agencies to deliver relevant customer engagement solutions.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Comprehensive medical, dental, vision, retirement, paid holidays and vacation

Skills & Requirements

Must-have

  • Digital marketing strategy and execution
  • Omnichannel marketing campaigns
  • Customer engagement analytics
  • Agile methodology experience
  • Data-driven campaign optimization
  • Cross-functional stakeholder collaboration

Nice-to-have

  • Pharmaceutical marketing knowledge
  • Marketing automation and analytics platforms
  • Change management skills
  • Innovative and experimental mindset
  • Strong communication and business acumen

Key Requirements

  • Minimum 7 years strategic marketing experience
  • Experience in consumer digital strategy including TV
  • BA/BS degree required
  • Experience with Agile teams
  • No visa sponsorship
  • Hybrid work in Upper Gwynedd, PA
  • 10% travel requirement

Work Rights

US and Puerto Rico Residents Only

Tailored Resume

Cover Letter