Director, Catalog Marketing (pop/rock)

Universal Music Group

Santa Monica, US
Base: $70,304 - $152,260; bonus/equity: not specif...
On-site
Catalog lifecycle strategy
Audience development
Digital culture
Universal Music Group is seeking a Director of Catalog Marketing for their Pop/Rock division in Santa Monica. The ideal candidate will develop strategic marketing plans for catalog artists, enhancing visibility and consumer engagement

Job Summary

  • Develop and execute comprehensive catalog marketing strategies for priority artists and repertoire across the Interscope catalog.
  • Act as the strategic driver for catalog marketing—ensuring the entire team is aligned on priorities, responsibilities, and departmental goals.
  • Be highly in tune with trends—especially TikTok—and identify opportunities to create, accelerate, or capitalize on viral moments.

Matching Summary

Match Score: 85

Universal Music Group is seeking a Director of Catalog Marketing for their Pop/Rock division in Santa Monica. The ideal candidate will develop strategic marketing plans for catalog artists, enhancing visibility and consumer engagement.

Salary

Base: $70,304 - $152,260; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, Fertility coverage, Wellbeing reimbursements, Student Loan Repayment Assistance and Tuition Reimbursement, 401(k) with 100% immediate vesting, Flexible Paid Time Off (PTO), 2-weeks paid Winter Break, 10 Company Holidays, Summer Fridays, Generous paid parental leave

Skills & Requirements

Must-have

  • catalog lifecycle strategy
  • audience development
  • digital culture
  • long-term artist brand building
  • trend-aware
  • manage large volumes of information
  • cross-functional teams alignment

Nice-to-have

  • innovative moments
  • cultural relevance
  • viral moments
  • content-forward strategies
  • next-generation fans

Key Requirements

  • 6+ years' experience in Catalog Marketing, Product Management, or Music Marketing
  • Strong understanding of catalog lifecycle marketing
  • Demonstrated ability to plan and drive marketing strategy
  • Bachelor's Degree

Work Rights

Not specified

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