Drive strategic development and execution of integrated brand marketing initiatives for STANLEY in the EMEA-ANZ region, focusing on Power Tools and Outdoor categories
Job Summary
Drive strategic development and execution of integrated brand marketing initiatives for STANLEY in the EMEA-ANZ region, focusing on Power Tools and Outdoor categories.
Own full-funnel campaign development, content creation, and go-to-market activation aligned to a data-led end-user strategy, supporting a $100M growth target.
Collaborate across a matrixed organization including Product Management, Digital Marketing, and agency partners to elevate brand presence and achieve ambitious business objectives.
Matching Summary
Drive strategic development and execution of integrated brand marketing initiatives for STANLEY in the EMEA-ANZ region, focusing on Power Tools and Outdoor categories.
Skills & Requirements
Must-have
Brand strategy and planning
Integrated marketing campaigns
Content creation and development
Retail and shopper activation
Data-driven campaign optimization
Cross-functional collaboration
Nice-to-have
Brand storytelling
Emerging marketing technologies
Continuous improvement mindset
Key Requirements
3-5 years in Brand Marketing
Tools industry or agency background
Bachelor's degree in Marketing or Business
Experience with professional and consumer audiences
Familiarity with retail channels (digital and in-store)